Max Salmi
Ad Tech | Software development | Sales
About Me
Advertising Technology Manager at Schibsted Marketplaces Finland
I specialize in advertising technology, online marketing, and software development, with deep expertise in adtech, ad operations, programmatic advertising, and cross-market integrations. I drive technical innovation, optimize ad performance, and ensure scalable, high-performing ad solutions across multiple Nordic marketplaces. I take ownership of complex, high-impact projects, working closely with leadership, product managers, and cross-functional teams to align technical execution with business goals. I mentor teams, facilitate collaboration, and ensure smooth execution—even under tight deadlines. I'm also a strong advocate for leveraging AI-driven tools to enhance efficiency, automate processes, and drive continuous improvement in digital advertising.
Ad Tech & Analytics
Specializing in ad technology, programmatic advertising, and performance optimization for digital advertising.
Software Development
Building scalable solutions with modern technologies like React and TypeScript.
Team Leadership
Leading cross-functional teams, driving innovation, and ensuring successful project delivery.
Technical Integration
Implementing and optimizing complex ad tech solutions and platform integrations.
Product Strategy
Bridging technical and business needs to create effective advertising solutions.
Digital Innovation
Leveraging AI and automation to enhance advertising efficiency and performance.
Experience
Advertising Technology Manager
Schibsted Suomi
Oct 2020 - Present
I started at Schibsted Marketplaces Finland as the Advertising Technology Manager, responsible for ad tech across Tori.fi, Oikotie.fi, Rakentaja.fi, Sähkövertailu.fi, and Puutarhanet. Our ad stack covered everything from data to programmatic and direct ads, ensuring effective monetization and scalability. Over time, my role has expanded to a Nordic-wide focus, optimizing advertising technology across Tori, Oikotie, FINN, Blocket, DBA, and Bilbasen, platforms that serve millions of users daily across Finland, Sweden, Denmark, and Norway. My expertise spans programmatic advertising, Google Ads/GAM, Xandr, AFS, Relevant, Adnami, and other advanced ad solutions, ensuring scalable and high-performing systems. I specialize in integrating and managing ad technologies, mentoring teams, and driving cross-country collaboration. I've played a key role in transitioning to new advertising platforms, leading modernization efforts to enhance efficiency, scalability, and performance. A significant portion of our services has already successfully migrated. Beyond ad tech, I bridge business and technical needs, working closely with leadership and stakeholders to align strategy, research solutions, and ensure seamless execution. I also leverage AI-driven tools and automation to streamline workflows, improve efficiency, and drive innovation in digital advertising.
Board Member
MIX Nordic Oy
Dec 2018 - Present
Helping MIX Nordic with technology and automation to grow and become an important player in the Finnish car importing field.
Ad Tech Specialist
Tori.fi, Schibsted Media Group
Apr 2019 - Oct 2020
I'm an software developer on the biggest online marketplace in Finland. As an ad tech specialist I do everything that has to do with advertising on Tori.fi. My main responsibilities are: planning and developing new (and better performing) ad solutions, programmatic, data, UX, performance analysis, GDPR, Scrum master, troubleshooting, client/agency/sales meetings, documentation, integrations and keeping the banners running smoothly.
Frontend Developer
Tori.fi, Schibsted Media Group
Feb 2017 - Mar 2019
Developed and optimized web applications using modern web technologies.
Social Media Marketing Coordinator
Madisson Beauty Oy
Nov 2015 - Nov 2017
Administrating webpages and Facebook. Made company website with Drupal.
Car sales assistant / Audi Center Airport
VV-Auto Group Oy
Jun 2011 - May 2016
Customer service, sales and marketing.
Software Developer Internship
Agoedu
Jan 2015 - Jun 2015
Developing an internal web system with Ruby on Rails. Made first version of the company website with Drupal. Video editing with Adobe After Effects.
Boat salesman/promoter
Astrum vene- ja autotalo
Feb 2013
Promoting different boat models. Making offers and trade offers.
Promoter
Dezoo
Jun 2012
Promoting the newest Seat models all around Finland.
Promoter
Dezoo
Dec 2011
Promoting Seat models.
Construction Worker
KMA Company
May 2011 - Aug 2011
Summerjob at a construction site.
Office Assistant
SEAT Finland / VV-Auto Group Oy
Jun 2007 - Aug 2010
Summerjob.
Education
Bachelor of Business Administration in Information Technology
Laurea University of Applied Sciences
2013 - 2016
Finnish Matriculation Examination
Gymnasiet Svenska normallyceum
2008 - 2012
Side Projects / Involved In
Awards & Recognition
Schibsted Sales Awards nomination 2019
Tori.fi / Schibsted
2019
I planned and built a new type of advertising solution to support Tori, Tori users and Tori advertisers. The product was nominated for "Performance of the year" and presented to the whole Schibsted.
#3 - Third place in Hack the Construction Industry Productivity
SignSpace / KIRA-digi / Tilaajavastuu / Ultrahack
2017
We made an app that digitally signs documents with the help of a QR-code reader and SignSpace. The track was organized by SignSpace, KIRA-digi and Tilaajavastuu. More info about Ultrahack.
#1 - First place in Qvik speed coding challenge
2016
An algorithm based puzzle where you had to use JS-commands to solve a maze.
Top 3 - Open track
browser / phone / smartwatch / Ultrahack
2016
We developed further the fall detector (which won the Wellbeing Hackathon) and made an Alarm Center for the browser, phone and smartwatch. More info about Ultrahack.
Bonus prize - Finnish Patent and Registration Office (PRH)
2016
A bonus prize from PRH to help us get a patent for our fall detector.
#1 - First place in Qvik speed coding challenge
2016
An algorithm based puzzle where you had to use JS-commands to solve a maze.
#1 - First place
solution / Wellbeing Hackathon
2016
We made a Raspberry Pi + webcam solution that detects if an elderly person falls on the floor. Check out the solution and more info about the Wellbeing Hackathon.
#1 - Best Daddy in the World
My family since 2014
2014
Judges: Alex (11 yr.), Victoria (9 yr.) and Cecilia (5 yr.).
Languages
Swedish
Mother tongue
Native
Finnish
Second native language
Native
English
Professional working proficiency
Fluent
Estonian
Limited working proficiency
Basic